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      <video:title>Video ad: mandala coloring book</video:title>
      <video:description>Sample short-form video ad for a coloring book brand.</video:description>
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      <video:title>Video ad: three reasons to color</video:title>
      <video:description>Sample short-form video ad for a coloring brand.</video:description>
      <video:content_loc>https://skipratio.com/media/work/fwc-reasons.mp4</video:content_loc>
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      <video:thumbnail_loc>https://skipratio.com/media/work/price-sold.webp</video:thumbnail_loc>
      <video:title>Teardown: raising the price sold more</video:title>
      <video:description>Sample teardown video on how a higher price sold more units.</video:description>
      <video:content_loc>https://skipratio.com/media/work/price-sold.mp4</video:content_loc>
      <video:duration>34</video:duration>
      <video:family_friendly>yes</video:family_friendly>
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      <video:thumbnail_loc>https://skipratio.com/media/work/decoy.webp</video:thumbnail_loc>
      <video:title>Teardown: the decoy plan</video:title>
      <video:description>Sample teardown video on the decoy pricing effect.</video:description>
      <video:content_loc>https://skipratio.com/media/work/decoy.mp4</video:content_loc>
      <video:duration>43</video:duration>
      <video:family_friendly>yes</video:family_friendly>
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      <video:title>Teardown: brands that sell outcomes</video:title>
      <video:description>Sample teardown video on headlines that sell outcomes, not specs.</video:description>
      <video:content_loc>https://skipratio.com/media/work/sells-outcomes.mp4</video:content_loc>
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      <video:title>Ad breakdown: one Meta ad setting</video:title>
      <video:description>Sample breakdown video about a Meta ads product-browsing setting.</video:description>
      <video:content_loc>https://skipratio.com/media/work/meta-switch.mp4</video:content_loc>
      <video:duration>33</video:duration>
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      <video:title>Teardown: the one line that carries an ad</video:title>
      <video:description>Sample teardown video on the proof line that sells an ad.</video:description>
      <video:content_loc>https://skipratio.com/media/work/one-line-proof.mp4</video:content_loc>
      <video:duration>40</video:duration>
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      <video:thumbnail_loc>https://skipratio.com/media/work/hookline.webp</video:thumbnail_loc>
      <video:title>Hook breakdown: same video, two openings</video:title>
      <video:description>Sample breakdown video comparing two hooks for the same video.</video:description>
      <video:content_loc>https://skipratio.com/media/work/hookline.mp4</video:content_loc>
      <video:duration>37</video:duration>
      <video:family_friendly>yes</video:family_friendly>
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    <video:video>
      <video:thumbnail_loc>https://skipratio.com/media/work/site-talk.webp</video:thumbnail_loc>
      <video:title>UGC-style video: a new AI model explained</video:title>
      <video:description>Sample UGC-style short-form explainer video.</video:description>
      <video:content_loc>https://skipratio.com/media/work/site-talk.mp4</video:content_loc>
      <video:duration>10</video:duration>
      <video:family_friendly>yes</video:family_friendly>
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    <lastmod>2026-11-05</lastmod>
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    <lastmod>2026-11-04</lastmod>
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    <lastmod>2026-11-04</lastmod>
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